Bridges of Whys
Brand Identity | Marketing Communications | Event Activation
Challenge
Tedx Oxbridge 2017 had to change event theme last minute. I was tasked to lead development visual identity for the event and collaterals.
Solution
After aligning with marketing, content, e-commerce, and sponsorship teams, I wrote creative brief and worked with two designers through multiple iterations. I liaised with marketing and event teams and ensured brand clarity and messaging.
Impact
We delivered high quality design for the annual flagship event within short frame of time and in alignment with Tedx brand guidelines. The event featured a turnout of 300 attendees.
