About Me

“I have always loved, and lived, my own theatre.” - Leonor Fini

I have a knack for discovering stories, thanks to a taste for the unknown, and the curiosity fostered by the inaugural Copenhagen Photo Festival. 

Trained as an innovation and brand strategist at Said Business School, University of Oxford, I have identified use cases of digital technologies and devised market entry strategy for business council, retailers, creative industries, and tech challenger brands. New products and experiences were developed in partnership with innovators, from Tate, Tedx, to Google and JD.com. 

Prior to my UK adventure, I spent three wonderful years in the field across China, coordinating ethnographic research for a former Quaker school with international students and experts in social innovation and contemporary arts. 

Whilst exploring different ways of life, I discovered photography and performing arts. My arts projects help me understand emotions and expand my sense of possibilities. 

A few stories dear to my heart


My bread and butter and delights

Strategy & Innovation

Market Entry Strategy

Ethnographic Research

Product&Service Innovation

Experience Design

Partnership Activation

Arts

Photography

Performing Arts

Digital Content

Documenting colours, lights, and botanical wonders